Ratings Are a ________; a Mental Shortcut Consumers Use to Help

question 35

Multiple Choice

Ratings are a ________; a mental shortcut consumers use to help them with decision making.

• A) rule of reciprocity
• B) norm
• C) heuristic
• D) bounded rationality
• E) referral

Understand the structure and purposes of different types of reports.

Recognize the components and content of formal and informal reports.

Identify the appropriate use of direct and indirect order in report writing.

Acknowledge the role of executive summaries and their content.

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Definitions:

Primed

The psychological state of being prepped or conditioned to respond in a particular way to certain stimuli.

Participants

Individuals who take part in a study or experiment, contributing data through their involvement.

Encoding Specificity Principle

The theory that memory retrieval is most effective when the conditions at the time of encoding (such as environment or mental state) match those at the time of retrieval.

Memory Consolidation

The process by which short-term memories are transformed into long-term memories, making them more stable and durable.