When a Web Site Posts a Picture of an Attractive

question 85

Multiple Choice

When a web site posts a picture of an attractive employee to influence consumers,it is employing the influence tactic of ________.

• A) social proof
• B) authority
• C) affinity
• D) scarcity
• E) consistency

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Definitions:

ESG Criteria

Environmental, Social, and Governance criteria, which are standards for a company’s operations that socially conscious investors use to screen potential investments.

Competitive Financial Returns

Financial gains that are favorable when compared to other investments or competitors, often used as a measure of performance or success.

Consumer Complaints

Reports made by customers expressing dissatisfaction with goods or services.

Employees

Individuals hired by a firm to perform work in exchange for compensation, under the firm's control and direction.