A Team of Researchers That Wanted to Learn About How

question 78

Multiple Choice

A team of researchers that wanted to learn about how teenage girls actually talk about beauty care products sponsored a series of sleepovers where they sent (female) employees to hang out overnight and record what they learned when conversation turned to cosmetics,skin treatments,etc.This is an example of ________.

• A) survey research
• B) observational research
• C) ethnographic research
• D) sentiment research
• E) netnography research

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Definitions:

Downsizing

A strategic reduction of the workforce by a company through layoffs, often with the intent of reducing costs and improving efficiency or profitability.

Acquisition

The act of obtaining control of another company or business entity through purchase, merger, or another method.

Watch Bands

Straps or bracelets that attach to a watch case, allowing it to be worn on the wrist.

HRM

Human Resource Management; the strategic approach to manage people in an organization in a way that supports the business's goals and vision.