Viewthrough Is Defined As

question 68

Multiple Choice

Viewthrough is defined as:

• A) the ability of a site to draw repeat visits and to keep people on a site.
• B) a comparison of how well different creative executions generate a response.
• C) the number of people who later visit the brand's website after a previous exposure to it.
• D) the average number of times someone is exposed.
• E) the number of people who click through who go on to purchase the product.

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Definitions:

Psychology Study

Academic research aiming to understand, explain, and predict behaviors, emotions, and thoughts through scientific methods.

Reconstructive Process

The way memory is modified during recall, influenced by current knowledge, experiences, and expectations, rather than being a perfect replay of events.

Biased By Schemas

Involves shaping perceptions or understandings based on pre-existing cognitive frameworks, which can lead to skewed interpretations.

Ease Of Retrieval

The degree to which information can be easily and quickly accessed from memory, often influencing judgments and decisions.