The Return on Target Influence Model

question 72

Multiple Choice

The return on target influence model:

• A) demonstrates how many "opportunities to see" for the target audience were generated by the social media tactics.
• B) tracks coverage across media and in different markets against sales over time.
• C) relies upon survey data to assess the effectiveness of social media marketing.
• D) measures effective resource utilization.
• E) captures how effective a company is at using capital to generate profits.

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Definitions:

Marginal Cost Curve

A graphical representation showing how the cost to produce one additional unit of a product changes as production volume increases.

Economies of Scale

The financial advantages achieved by companies through their operational size, with unit costs usually dropping as the scale of production increases.

Average-Fixed-Cost Curve

A graphical representation showing how the fixed cost per unit changes with changes in the volume of production.

AVC Curve

The Average Variable Cost (AVC) curve represents how the per-unit variable cost of production changes as the quantity of output changes.