The Return on Target Influence Model

question 14

Multiple Choice

The return on target influence model:

• A) takes the gross revenue estimated minus the cost of the social media advertising program divided by the cost of the program.
• B) employs statistical analysis to determine how sales trends shifted according to the timing of the social media marketing.
• C) calculates the change in the probability of purchase based on the exposure.
• D) calculates the difference between the cost to purchase a display ad on a site and the cost of the social media advertising program divided by the cost of the program.
• E) assigns a financial value to the resources we use to execute a strategy, measure financial outcomes, and calculate the ratio between inputs and outcomes.

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Definitions:

Primary Leads

The main electrical conductors or connections that provide a path for electrical current to enter or exit a device or system.

Secondary Leads

Wires or conductors that connect the secondary winding of a transformer to the load or output, transferring the transformed voltage or current.

Open Delta

A method of transformer connection in a three-phase system using only two transformers to provide a delta connection, saving cost but reducing power capacity compared to a full delta configuration.

Single-Phase Transformers

Transformers designed to operate on an electrical system using a single alternating current (AC) phase, commonly used in residential and light commercial applications.