Advertising Equivalency Value Is Used In

question 64

Multiple Choice

Advertising equivalency value is used in:

• A) the return on investment model.
• B) the return of impressions model.
• C) the return on social media impact model.
• D) the return on target influence model.
• E) the return on earned media model.

---

Definitions:

Super-Ego

The strict and demanding part of the mind.

Ego

In psychoanalytic theory, it represents the part of the mind that mediates between the conscious and the unconscious and is responsible for reality testing and a sense of personal identity.

Unconscious Mind

Refers to the part of the mind that is not currently in focal awareness, containing thoughts, memories, and desires that are not readily accessible but influence behavior.

Pleasure Principle

A concept in psychoanalytic theory that describes the instinctual seeking of pleasure and avoiding of pain to satisfy biological and psychological needs.