The Return on Earned Media Model

question 5

Multiple Choice

The return on earned media model:

• A) takes the gross revenue estimated minus the cost of the social media advertising program divided by the cost of the program.
• B) employs statistical analysis to determine how sales trends shifted according to the timing of the social media marketing.
• C) calculates the change in the probability of purchase based on the exposure.
• D) calculates the difference between the cost to purchase a display ad on a site and the cost of the social media advertising program divided by the cost of the program.
• E) assigns a financial value to the resources we use to execute a strategy, measure financial outcomes, and calculate the ratio between inputs and outcomes.

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