Examlex
If the cost of a display ad on Facebook is $50,000 but it cost $5,000 in time for its development and maintenance,the incremental gain is $45,000.The gain divided by the cost of the program expressed as a percentage reveals a ROI of 900 percent.This example relates to:
Control Population
A group in an experimental study that does not receive the treatment and is used as a benchmark to measure how the other tested groups compare.
Significance Level
The threshold below which an observed result is considered statistically significant, usually denoted by alpha.
Sample Data
Data collected from a portion of a larger population, used to make inferences about the whole population.
P-Value
The p-value is a measure in statistical hypothesis testing representing the probability of obtaining a result at least as extreme as the observed one, assuming the null hypothesis is true.
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