Relative Pull Is Defined As

question 57

Multiple Choice

Relative pull is defined as:

• A) the number of people exposed to the message.
• B) the average number of times someone is exposed.
• C) the ability to draw repeat visits and to keep people.
• D) a comparison of how well different creative executions generate a response.
• E) the number of people exposed to an online ad who actually select to see it.

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Definitions:

Somatic Nervous System

The somatic nervous system is a component of the peripheral nervous system associated with the voluntary control of body movements through the action of skeletal muscles.

Autonomic

Relating to the part of the nervous system that controls involuntary actions of the muscles and internal organs.

Abstract Thought

The ability of the human mind to consider concepts, ideas, and scenarios that are not immediately physically present or tangible.

Cerebrum

The largest part of the brain, responsible for voluntary activities, intelligence, learning, and memory.