Viewthrough Is Defined As

question 68

Multiple Choice

Viewthrough is defined as:

• A) the ability of a site to draw repeat visits and to keep people on a site.
• B) a comparison of how well different creative executions generate a response.
• C) the number of people who later visit the brand's website after a previous exposure to it.
• D) the average number of times someone is exposed.
• E) the number of people who click through who go on to purchase the product.

---

Definitions:

Tech Firms

Companies that specialize in the development, manufacturing, or provision of technology-based goods and services.

Counterfeit

Goods that are made or sold under another's brand name without the brand owner's authorization.

Nutritional Supplements

Products intended to provide nutrients that may not be consumed in sufficient quantities from food.

Public Health Risks

Potential threats or dangers to the health of the general public, often related to diseases, environmental hazards, or lifestyle factors.