The Return on Social Media Impact Model

question 19

Multiple Choice

The return on social media impact model:

• A) demonstrates how many "opportunities to see" for the target audience were generated by the social media tactics.
• B) tracks coverage across media and in different markets against sales over time.
• C) relies upon survey data to assess the effectiveness of social media marketing.
• D) measures effective resource utilization.
• E) captures how effective a company is at using capital to generate profits.

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Definitions:

Usage Rate

The frequency or intensity with which a consumer uses a product or service, influencing their value as customers.

Behavioral

Pertaining to the actions or reactions of persons or animals in response to external or internal stimuli.

Organizational Markets

Organizational markets involve the sale of goods and services between businesses or entities, as opposed to consumer markets which target individual consumers.

Prospects

Potential customers or clients who have expressed interest in a company's products or services or are deemed likely to do so.