The Timing of an Event in a Social World,the Point

question 58

Multiple Choice

The timing of an event in a social world,the point at which a profile was activated,the timing of a contest conclusion,and subsequent posting of consumer-generated ads are examples of the time order of events that can be controlled for in:

• A) the return on investment model.
• B) the return of impressions model.
• C) the return on social media impact model.
• D) the return on target influence model.
• E) the return on earned media model.

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Definitions:

Income Elasticity

A measure of how much the demand for a good or service changes with a change in consumers' income.

Most Elastic

Refers to the responsiveness of demand or supply to changes in price, with the most elastic being the most sensitive to price changes.

Perfectly Elastic

A situation in a market where the quantity demanded or supplied responds infinitely or disproportionately to changes in price.

Cross Elasticity

A measure of how the quantity demanded of one good or service changes in response to a change in the price of another good or service.