Examlex
The return on earned media model:
Functional Risk
The potential for a product or service to fail to perform its intended purpose, causing inconvenience or loss to the consumer.
Evaluative Criteria
Standards or benchmarks used to assess the attributes or performance of an object, person, or concept for decision-making purposes.
Competing Purchase
A situation where a customer must choose between two or more competing products or services.
Functional Categories
In linguistics and grammar, these are categories of words that serve a grammatical purpose without necessarily carrying lexical meaning, such as determiners, conjunctions, and prepositions.
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