If the Cost of a Display Ad on Facebook Is

question 47

Multiple Choice

If the cost of a display ad on Facebook is $50,000 but it cost $5,000 in time for its development and maintenance,the incremental gain is $45,000.The gain divided by the cost of the program expressed as a percentage reveals a ROI of 900 percent.This example relates to:

• A) the return on investment model.
• B) the return of impressions model.
• C) the return on social media impact model.
• D) the return on target influence model.
• E) the return on earned media model.

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Definitions:

High Levels

A term used to describe situations, measurements, or quantities that are significantly above average or normal range.

Manage Diversity

The practice of recognizing, embracing, and leveraging differences within a group or organization to foster an inclusive environment and achieve better outcomes.

Highlighting Strength

The practice of emphasizing and showcasing the strong points or advantages of a product, service, or individual to differentiate them from competitors.

Identifying Resource

The process of recognizing and locating resources that can be utilized for a specific purpose or project.