If the Cost of a Display Ad on Facebook Is

question 47

Multiple Choice

If the cost of a display ad on Facebook is $50,000 but it cost $5,000 in time for its development and maintenance,the incremental gain is $45,000.The gain divided by the cost of the program expressed as a percentage reveals a ROI of 900 percent.This example relates to:

• A) the return on investment model.
• B) the return of impressions model.
• C) the return on social media impact model.
• D) the return on target influence model.
• E) the return on earned media model.

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Definitions:

Memory Loss

The inability to remember information or events, which can be a temporary condition or a symptom of neurological diseases.

Monoamine

A category of neurotransmitter that includes serotonin, dopamine, and norepinephrine, important for regulating mood and behavior.

Norepinephrine

A neurotransmitter and hormone involved in the body’s fight or flight response, affecting attention and responding actions.

Acetylcholine

A neurotransmitter in the body that plays a major role in the functioning of the autonomic nervous system and in the communication between motor neurons and muscles.