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The Following Is an Example of a SMART Objective: "We

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The following is an example of a SMART objective: "We will promote our new Facebook page in print advertisements we will place in the June issues of Rolling Stone,Sports Illustrated,and Maxim.On July 15,we will count the number of Facebook users who 'like' our brand and compare sales to the same period last year."


Definitions:

Chi-Squared Distribution

A statistical distribution used in hypothesis testing that is the distribution of a sum of the squares of k independent standard normal random variables.

9-point Scale

A scale often used in surveys and research to rate or assess opinions, attitudes, or behaviors, where 1 typically indicates the lowest extent and 9 the highest.

Significance Level

The probability of erroneously rejecting the true null hypothesis in statistical testing, often denoted by alpha.

Television Network

An organization that provides content for television broadcast over various stations or channels, responsible for the production or aggregation of television programming.

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