Examlex
Reflect on what is so important about measurement of outcomes in social media marketing.
Conditioned Response
A learned reaction to a previously neutral stimulus that has become associated with an unconditioned stimulus through conditioning.
Foot-In-The-Door Technique
A compliance strategy that involves getting a person to agree to a large request by first setting them up to agree to a modest request.
Shaping
A method of positive reinforcement in operant conditioning that rewards closer and closer approximations of the desired behavior.
Small Request
A technique in persuasion and compliance that involves asking for a minor initial request in hopes of influencing agreement to a larger request.
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