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When reviewing the empirical literature on aggression,an important factor to consider is
Average Variable Cost
The total variable costs of production divided by the number of units produced, representing the variable cost per unit.
Store Traffic
The number of people who visit a retail location within a given time frame.
Penetration Pricing
A pricing strategy where the price of a new product is intentionally set lower than the competition to gain market share quickly.
Price Skimming
A pricing strategy in which a company charges the highest initial price that customers will pay for a new product, then gradually lowers the price to attract more price-sensitive customers.
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