In Thurstone's One-Component Model,an Attitude Is Based on

question 59

Multiple Choice

In Thurstone's one-component model,an attitude is based on

• A) a mental posture
• B) actual behaviour
• C) the affect held for a psychological object
• D) a behavioural tendency

Recognize the implications of psychological theories on real-life situations (e.g., courtroom settings, learning environments).

Describe the phenomena related to memory (flashbulb memory, encoding specificity hypothesis, "What?" phenomenon, automatic encoding).

Understand the basic concepts and processes of memory, including encoding, storage, and retrieval.

Identify and differentiate between types of memory: sensory, short-term, and long-term.

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Definitions:

Distribution

The process of making a product or service available for use or consumption by a consumer or business user.

Following

The act of going after or behind someone or something, typically to observe or track.

Artificially Inflated

A condition where value, numbers, or effects are increased beyond their true or natural level, often due to intervention or manipulation.

Advertiser's Claim

A statement made by advertisers to promote the benefits or advantages of a product or service.