Knowing What We Now Know from the Theory of Reasoned

question 13

Multiple Choice

Knowing what we now know from the theory of reasoned action, LaPiere's (1934) study of attitudes towards Chinese was:

• A) flawed because LaPiere was not Chinese.
• B) a spectacular example of a general measure of attitude failing to predict a specific behaviour.
• C) ahead of its time in measuring behavioural intentions.
• D) a sad reflection on how the hospitality industry rationalised the way it behaved.

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Definitions:

Normal Distribution

A distribution of probabilities that is even on both sides of the mean, illustrating that values near the mean happen more often than values at a greater distance from the mean.

Weibull Distribution

A continuous probability distribution used widely in reliability engineering and failure analysis, which can model various types of data including life data and failure times.

Binomial Distribution

A probability distribution that summarizes the likelihood that a variable will take one of two independent values under a given set of parameters or assumptions.

Normal Distribution

A continuous probability distribution characterized by a symmetric bell-shaped curve, where most observations cluster around the central peak and probabilities for values further away from the mean taper off equally in both directions.