The Four-Door Vehicle Macho Has Been Around for a Few

question 15

Multiple Choice

The four-door vehicle Macho has been around for a few years. It recently started to be heavily advertised again on TV as 'the best of the lot!' Consumer research has shown that this:

• A) increases the earnings of the advertising agency.
• B) reinforces any existing preference for Machos over Ruggeds and Tuffees.
• C) encourages people to switch to Ruggeds and Tuffees.
• D) will turn people off Machos totally.

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Definitions:

Company's

Relating to or belonging to a specific company or corporation, often used to describe assets, policies, or challenges.

Parental-Leave

An employment policy that provides employees with time off work to care for a newborn or newly adopted child.

Feminine

Attributes or qualities traditionally associated with women or the female gender.

Masculine

Qualities, attributes, or roles traditionally associated with men and male behavior.