There Is Now Evidence That Continuous TV Advertising of Shocking

question 27

Multiple Choice

There is now evidence that continuous TV advertising of shocking images of accidents has not been effective in reducing road accidents.This is likely to be because

• A) high-fear messages are disruptive and cause intense emotion
• B) high-fear messages interfere with attention to the message's purpose
• C) both A and B
• D) neither A nor B

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Definitions:

Open Question

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Open Questions

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