In Petty and Cacioppo's (1986)elaboration-Likelihood Model

question 67

Multiple Choice

In Petty and Cacioppo's (1986) elaboration-likelihood model

• A) persuasion occurs only when the source is likeable
• B) people are never assumed to take mental shortcuts
• C) a peripheral route is used when attention to the argument of a message is low
• D) a central route is used when the message is delivered in visual form

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Definitions:

Nonverbal Communication

The process of conveying a message or information without the use of spoken language, including through gestures, facial expressions, posture, and other visual cues.

Paralanguage

Voice effects that accompany language and convey meaning. These include vocalizations such as giggling, groaning, or sighing, as well as voice qualities such as pitch and tempo.

Gesture-Call System

A communication method involving a combination of gestures and vocalizations used by primates, including humans, to convey messages or express needs.

Linguistic Relativity

The idea that language to some extent shapes the way in which people perceive and think about the world.