When Time Is Limited,which Is Typical in TV Advertising,feeling Really

question 2

Multiple Choice

When time is limited,which is typical in TV advertising,feeling really good leads us to flick on to autopilot,i.e.,to use

• A) a peripheral route
• B) heuristic processing
• C) both A and B
• D) neither A nor B

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Definitions:

Duration

A measure of the sensitivity of the price of a bond or other debt instrument to interest rate changes, representing the weighted average time until all cash flows are received.

Yield-To-Maturity

The expected total yield on a bond when held to its maturity date, stated as a yearly percentage.

Coupon Rate

The interest paid annually on a bond, indicated as a percentage of its face value.

Annually

Occurring once every year, often used to describe events or measurements that are taken or occur once per year.