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Conformity
Masters And Johnson
Pioneering sexologists who conducted research into the nature of human sexual response and the diagnosis and treatment of sexual disorders and dysfunctions.
Schachter And Singer's
Referring to the Schachter-Singer theory of emotion, which suggests that emotions are determined by physiological arousal and cognitive labeling of the reason for this arousal.
Arousal
A state of physiological and psychological readiness or alertness, often in response to stimuli.
Context
The circumstances or setting surrounding an event, statement, or idea, which can significantly affect its meaning and understanding.
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