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In Sprecher's (1998) study investigating three kinds of relationships-romantic, same gender and opposite gender-the factor most often rated as important was:
Purpose
The reason for which something is done or created, or for which something exists.
Customized Solution
A tailored answer or product designed to meet the specific needs of an individual or organization.
Tailor
To customize or adjust something to suit specific needs, preferences, or requirements.
Strategic Customer Relationship
A formal relationship between the seller and customer with the purpose of being in joint pursuit of mutual goals.
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