Which of the Following Statements Is True About Order Winners

question 27

Multiple Choice

Which of the following statements is true about order winners and order qualifiers?

• A)Order winners are more important to a firm than order qualifiers.
• B)Order qualifiers are more important to a firm than order winners.
• C)Both order winners and order qualifiers are important to a firm.
• D)Neither order winners nor order qualifiers are important to a firm.

---

Definitions:

Marketing Channel

Pathways and processes through which goods and services flow from producers to consumers.

Intermediaries

Entities or individuals that act as middlemen between the producer and the consumer in the distribution process, facilitating transactions and logistics.

Manufacturers

Companies or individuals that produce goods for sale using raw materials and components through various processes.

Distribution Center

A facility that stores products for redistribution to retailers, wholesalers, or directly to consumers.