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In the AON Method,______

question 68

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In the AON method,______.


Definitions:

Positioning Strategy

A marketing strategy that aims to establish a brand or product in a specific place in the mind of the target market, distinguishing it from competitors in a way that makes it more attractive.

Segmentation Attractiveness

This refers to the appeal of a specific market segment to a company, based on factors like size, profitability, and accessibility.

Perceptual Map

A visual representation of how consumers perceive a brand, product, or service in relation to competitors, typically based on important attributes.

Dimensions Determined

Specific measurable attributes or aspects that define the characteristics of a product, service, or problem.

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