Consumer Tastes and Preferences Are Changing Due to ______

question 97

Multiple Choice

Consumer tastes and preferences are changing due to ______.

• A)growing health awareness
• B)the U.S.population becoming younger
• C)increasing costs of most consumer goods
• D)difficulty of procuring staple food items

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Definitions:

Cognitive Theory

A theoretical perspective based on the premise that an individual’s mental activities (perception, memory, and reasoning) are important determinants of behavior.

Cognitive Processes

The mental activities of an individual, including perception, memory, reasoning, problem-solving, and decision-making.

Behavioral Responses

Actions or reactions of an individual in response to external or internal stimuli.

External Stimuli

Are outside factors or events that influence an individual's physiological and psychological reactions.