If Benefits from a Product Are Not Correctly Matched with the Product's

question 46

Multiple Choice

If benefits from a product are not correctly matched with the product's price,then ______.

• A)the product is likely to succeed
• B)the product's life cycle is likely to be extended
• C)this may be a violation of government regulations governing product launch
• D)the product is doomed to failure

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Definitions:

Wants

Needs that are learned by a person.

Need Arousal

A situation in which a salesperson triggers a psychological, social, or economic need in the buyer.

Information Evaluation

A process that determines what will be purchased as the buyer matches this information with needs, attitudes, and beliefs in making a decision.