Two Models That Firms Can Use to Measure Perception Gap

question 65

Multiple Choice

Two models that firms can use to measure perception gap are ______.

• A)the RATER model and the GAP model
• B)the Du Pont model and the Monsanto model
• C)the Consumer model and the Producer model
• D)the Government model and the ISO model

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Definitions:

Income

The flow of cash or its equivalent received from work or investments over time.

Investment

The allocation of resources, usually financial, to assets or projects expected to generate future profits or benefits.

Exxon-Mobil

An American multinational oil and gas corporation that was formed by the merger of Exxon and Mobil in 1999, one of the largest publicly traded oil and gas companies by market capitalization.

Oil Rigs

Structures used for drilling wells to extract oil and gas from underground reservoirs.