Servicescape Refers to ______

question 54

Multiple Choice

Servicescape refers to ______.

• A)the physical surroundings in which a service is assembled and delivered
• B)the physical surroundings in which the seller and government interact
• C)the virtual space in which IT services are provided
• D)the regulatory environment in which the firm functions

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Definitions:

Consumption Bundle

A combination of various goods and services that an individual consumes.

Cappuccino

A popular coffee drink made with equal parts espresso, steamed milk, and frothed milk.

Optimal Consumption Bundle

The combination of goods and services that maximizes a consumer's utility, given their budget constraint and the prices of goods and services.

Utility

A measure of satisfaction, usefulness, or pleasure obtained from consuming goods and services.