The Process of Accurately Determining What the Customer Wants and Then

question 69

Multiple Choice

The process of accurately determining what the customer wants and then coordinating the processes and procedures within the firm and across its supply chain to meet customer needs is called ______.

• A)demand forecasting
• B)demand management
• C)demand planning
• D)demand creation

---

Definitions:

Unit Costs

The cost incurred by a business to produce, store, and sell one unit of a particular product or service.

Plant Size

The capacity or physical extent of a manufacturing facility, including its machinery, layout, and workforce.

Economies of Scale

Competitive edge gained by firms through efficient production methods, leading to a reduction in the cost for each unit produced as the scale of production grows.

Natural Gas Pipeline

A system of pipes that transports natural gas from its source to the consumers or to a processing plant.