Demand Forecasts and Market Intelligence Inputs Are Fed to Sales

question 47

Multiple Choice

Demand forecasts and market intelligence inputs are fed to sales and operations plans by the ______ department.

• A)marketing
• B)human resources
• C)finance
• D)operations

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Definitions:

Buyer-Seller Relationship

The interactions and exchanges between a buyer and a seller, including transactions, communication, and any long-term engagements.

Vertical Mergers

Vertical mergers occur between companies in the same industry but at different stages of the production process, aiming to increase efficiencies and control over the supply chain.

Horizontal Mergers

The combination of two or more firms operating at the same level in an industry, aiming to increase market share.