Learning Curve Effects Enable Managers to Pursue Aggressive Pricing Strategies

question 33

Multiple Choice

Learning curve effects enable managers to pursue aggressive pricing strategies to penetrate new markets and still be profitable in the long run.This statement is an application of learning curves in which of the following functions?

• A)workforce planning and scheduling
• B)cost estimation and budgeting
• C)new product pricing
• D)procurement negotiations in supply chains

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Definitions:

Product Development Process

The sequence of steps from initial concept to market launch that a company follows to create and introduce a new product.

Prototype

An initial model or release of a product used to test a concept or process, serving as a real-world proof of concept before full-scale production.

Disintermediation

The removal of intermediaries in a supply chain, allowing producers to sell directly to consumers.

Channel Intermediaries

Entities that facilitate the distribution process by moving products from producers to consumers, including wholesalers, retailers, agents, and brokers.