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A fecalith develops because of:
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An estimated monetary value assigned to non-paid media exposure, based on what the exposure would have cost if it were paid advertising.
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A marketing concept where brand awareness is generated through word-of-mouth, customer experiences, or organic mentions rather than through paid advertising.
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A phrase or instruction used in marketing to provoke an immediate response or encourage an immediate sale, such as "Buy now" or "Click here".
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