Examlex
The ________ pleura is the membrane layer next to the lung surface.
Separate Products
The practice of distinguishing products in the market by features, quality, or price to cater to different consumer segments.
Low-fat Snack
A snack item designed to contain a lower amount of fat compared to regular versions, catering to health-conscious consumers.
Head-to-head Positioning
A marketing strategy where a company directly competes with another by targeting the same customer base with similar products.
Trading Down
Reducing a product’s number of features, quality, or price.
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