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Nicotine is
Alternative Brands
Brands that offer similar products or services to the leading brand within a market but distinguish themselves through pricing, features, or niche targeting.
Extended Problem Solving
A consumer decision-making process used for complex and high-involvement purchases requiring significant thought and research.
Routine Response Behavior
Consumer behavior characterized by frequent, habitual purchases where little thought, search, or comparison is involved.
Limited Problem Solving
A decision-making approach used by consumers when purchasing products that involve a moderate level of engagement and research.
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