The Process of Obtaining Information That Already Exists Within the Company

question 39

Multiple Choice

The process of obtaining information that already exists within the company or that can be obtained from outside sources is called ________.

• A) secondary market research
• B) data mining
• C) data harvesting
• D) scientific data archiving

---

Definitions:

Assimilation

The process by which a person or a group's language and/or culture come to resemble those of another group.

Sex-Stereotyped

Having attributes or characteristics traditionally assigned to a specific gender by society.

Group Opinion

The collective judgment or viewpoint shared among members of a group.

Conform

To change one’s behavior or beliefs in order to match those of others, often as a result of real or imagined group pressure.