Scenario: Markowitz Tools Susan Markowitz Is Analyzing Potential Markets Where Markowitz Tools Can

question 37

Multiple Choice

Scenario: Markowitz Tools
Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her search to three markets. Country A is a developing country with a low literacy rate, Country B has a group-oriented culture, and Country C is a highly developed nation.
-If Susan wants to obtain information in the least expensive way,she should use ________.

• A) secondary market research
• B) consumer panels
• C) structured interviews
• D) large focus groups followed by surveys

---

Definitions:

Initiating Structure

Organizing and defining relationships in the group by activities such as assigning specific tasks, specifying procedures to be followed, scheduling work, and clarifying expectations of team members.

Self-fulfilling Prophecy

A belief or expectation that indirectly or directly causes itself to become true, through the behavior it inspires.

Initiating Structure

Leadership behavior that defines and organizes work roles and activities, and sets clear objectives.

Autocratic Leadership

A leadership style where decisions are made unilaterally by the leader without input from group members, emphasizing control and command.