Which of the Following Promotional Strategies Is Being Used by a Company

question 96

Multiple Choice

Which of the following promotional strategies is being used by a company that hires a fleet of trucks to drive through village squares and hand out free trial packages to potential end users?

• A)push strategy
• B)pull strategy
• C)retrenchment strategy
• D)differentiation strategy

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Definitions:

Global Markets

The international trading system that allows goods, services, and finance to move freely across national borders, presenting opportunities and challenges for businesses worldwide.

Promotion Efforts

Activities and strategies designed to increase awareness and sales of a product or service.

Product Extension

The addition of new variations to an existing product line, such as different flavors, sizes, or features, to appeal to more consumers.

Nasal Strips

Self-adhesive strips placed on the nose to expand the nasal passages, improving airflow and reducing snoring.