Which of the Following Statements Is True About International Promotions

question 95

Multiple Choice

Which of the following statements is true about international promotions?

• A) Most companies standardize all aspects of their international promotions to cut costs.
• B) Firms that standardize advertising often control campaigns from the home office.
• C) Companies that adapt their advertising to different markets project a consistent brand image.
• D) Companies discourage blending product and promotional strategies in a communication process.

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Definitions:

Tiles

Rigid, durable pieces of material such as ceramic, stone, metal, or glass, used especially for covering floors, walls, or other surfaces.

Windows Context Menu

A menu in Windows operating systems that appears when a user right-clicks, offering options relative to the selected item or area.

Right-click

Using the right button of a mouse to open a context-specific menu related to the clicked element on a computer interface.

Hotspot

A wireless network that has free Internet access. Security is a concern because no encryption or authentication is commonly required.