A Pricing Policy in Which a Product Has a Different

question 43

Multiple Choice

A pricing policy in which a product has a different selling price in export markets than it has in the home market is called ________.

• A) dual pricing
• B) cost-plus pricing
• C) penetration pricing
• D) premium pricing

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Definitions:

Loyal Buyers

Consumers who repeatedly purchase the same brand or product, demonstrating fidelity and consistent preference over time.

Ancillary Services

Additional services or benefits provided beyond the primary product or service, often enhancing customer experience or value.

Promotional Mix

The combination of communication tools an organization uses to convey a clear, consistent, and compelling message about its brand and products.

Buyer Confidence

The degree of optimism that consumers feel about the overall state of the economy and their personal financial situation.