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Eye-Tracking Studies
Research methods that analyze where and how long a person looks at visual elements in a document, website, or environment, often used in marketing to study consumer behavior.
Secondary Data
Information that has been collected previously by someone else for a different purpose but can be used for another research project or analysis.
Primary Data
Information that is collected firsthand for a specific research purpose or project, through surveys, interviews, experiments, etc.
Data Collection Techniques
Methods used to gather information or data from various sources for analysis and interpretation.
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