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Buying Processes
The series of steps or stages consumers go through before making a purchase decision, from recognizing a need to post-purchase evaluation.
Research Participants
Individuals or groups who take part in research studies, providing data through their responses or behaviors for analysis.
Subliminal Marketing
A tactic that influences consumers at a subconscious level, using messages or images that are not consciously noticed but may affect behavior or perceptions.
Neuromarketing
A field of marketing that applies neuroscience to understand how consumers' brains respond to marketing stimuli, aiming to improve advertising effectiveness.
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