Examlex
A(n) ____ provides additional information about an item.
Consumer Target Market
A specific group of consumers at which a company aims its products and services, characterized by similar needs or preferences.
Product Invention
The process of creating new products or significantly improving existing ones to meet consumer needs or market niches.
Communication Adaptation Strategy
A method used by companies to adjust their marketing messages and communication tactics to accommodate cultural or regional differences within target markets.
Dual Adaptation Strategy
A marketing approach where both the product and the marketing messages are adapted to suit the needs and preferences of different market segments or regions.
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