All of the Following Are Guidelines That Will Help You

question 49

Multiple Choice

All of the following are guidelines that will help you become active and involved in your personal learning EXCEPT:  

• A)preparing in advance. 
• B)ignoring fears. 
• C)establishing trust. 
• D)practicing self-disclosure.

Understand the AIDA model and its significance in marketing strategies.

Recognize the integrated components of marketing communications and their contributions to IMC campaigns.

Differentiate between advertising and public relations within IMC.

Identify and evaluate the effectiveness of different types of sales promotions.

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Definitions:

Customer Service

A support that companies provide to their customers before, during, and after purchasing and using goods or services, aimed at enhancing customer satisfaction.

Transactional Functions

Essential activities involved in the buying, selling, or exchanging of goods and services, including tasks such as order processing, billing, and payment handling.

Marketing Channel

A set of practices or activities necessary to transfer the ownership of goods from the point of production to the point of consumption.

Risk Taking

The act of engaging in a behavior or decision that has the potential for a negative outcome, in the hope of achieving a positive result.