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According to Erikson, the critical event during middle childhood (ages 6 - 12) is starting school. During this period, the child will face the following key developmental task:
Multibranding
A marketing strategy that involves a company using multiple brand names for a range of products to maximize market segment coverage.
Private Branding
A marketing strategy where products are manufactured by one company but branded and sold under another company's brand.
Mixed Branding
A marketing strategy where a company markets products under its brand name alongside those of other brands, potentially appealing to diverse customer segments.
Subbranding
The strategy of creating a secondary brand within the main brand to cater to a different segment or market needs without sacrificing the parent brand's identity.
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