Examlex
The fastest-growing segment of business intelligence is ____________, which consists of searching and examining massive, complex sets of data.
Trained Moderator
is an individual skilled in leading group discussions or focus groups, ensuring that the conversation stays on topic and gathers useful insights from participants.
Primary Data
Data collected firsthand for a specific research purpose, through methods such as surveys, interviews, or experiments.
Syndicated Data
Data available for a fee from commercial research firms such as Information Resources Inc. (IRI), National Purchase Diary Panel, and Nielsen.
Sample
A group of customers who represent the customers of interest in a research study.
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