Define Service Technology

question 41

Short Answer

Define service technology.

Recognize the importance and functions of customer relationship management (CRM) in marketing.

Understand the concept and application of segmentation, targeting, and positioning (STP) in marketing strategy.

Explain the use of customer-oriented metrics in evaluating marketing effectiveness.

Understand the impact of technology on the decline of mass media advertising.

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Definitions:

Aggregate Plan

A production plan for a medium-term horizon that balances demand and supply, often translating demand forecasts into a production strategy.

Complex Aggregate Planning

Advanced strategies in aggregate planning that deal with the intricacies of matching supply and demand under multiple constraints.

Planning Horizon

describes the time period over which future events are considered for planning and decision-making purposes.

Aggregate Planning

A process in operations management aimed at determining optimal production levels, inventory levels, and workforce levels to meet fluctuating demand over a medium-term horizon.